The Valley® brand is indisputably our most valuable asset. It is how we are recognized and valued by our most important audiences – growers, dealers, farm managers, investors, partners and employees. Every time the
Valley name or logo is used, we are making a statement about who we are and what we stand for. Although this
document provides guidance on the use of many of the brand’s visual and verbal applications, it is how they are
implemented that is most important – and that is up to you. To ensure a consistent brand experience, we need
your help. You are the steward of this brand. These guidelines provide you with the tools to begin.
These guidelines were developed to provide a comprehensive understanding of the Valley brand. The Valley identity can only make a positive impact if it is used consistently and correctly.
The basic elements of the Valley brand include:
the Valley logo
the Valley tagline
the corporate colors
the corporate typeface
We convey our brand
identity through every form
of communication and
experience – through the
products we sell, the service
we provide, how we act and
what we say. Everything we
do has a direct impact on how
the world perceives us.
Valley is the global leader in irrigation because we offer
growers an unequaled combination of superior equipment and
unmatched dealer support. We have succeeded in becoming the industry leader because our growers have
succeeded. Since day one, Valley equipment and Valley relationships have been built the same way: infused with
personal commitment and made to last.